Job summary
- We are looking for a creative, dynamic, and experienced Marketing Specialist to develop and implement marketing strategies for KoreanaireClass. You will be responsible for building brand, product, and event promotion campaigns, attracting students, and establishing long-term relationships between customers and the business.
Key responsibilities
- Develop and implement marketing strategies: Create online/offline marketing strategies to promote Korean language courses, cultural events, and educational & commercial exchange programs of KoreanaireClass.
- Manage communication channels: Manage communication channels including the website, social media (Facebook, Instagram, YouTube, LinkedIn, etc.), email marketing, and online advertising tools to enhance brand awareness.
- Content creation and development: Write PR articles, blogs, design images, create marketing videos, and develop promotional materials to effectively communicate messages to customers.
- Manage advertising campaigns: Plan and execute online advertising campaigns, including Google Ads, Facebook Ads, Instagram Ads, and other advertising platforms.
- Market and customer analysis: Research and analyze the market, consumer trends, competitors, and customer needs to propose suitable marketing strategies.
- Organize marketing events: Assist in organizing and executing events, workshops, and promotional programs to attract customers and build sustainable relationships with partners and businesses.
- Monitor campaign effectiveness: Measure, analyze, and report on the effectiveness of marketing campaigns, and make adjustments to optimize marketing strategies.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or related fields.
- At least 2 years of experience in marketing, with preference for candidates with experience in education, culture, or commerce.
- Strong skills in developing and implementing marketing strategies, with proficiency in using online advertising tools (Google Ads, Facebook Ads, etc.).
- Excellent content writing and editing skills, creative, and market trend-sensitive.
- Good communication, negotiation, and teamwork skills.
- Proficiency in English (both written and spoken), knowledge of Korean is a plus.
- Energetic, creative, and able to work under pressure.
Benefits
- Competitive salary with performance-based bonuses.
- Work in a dynamic, creative environment with opportunities for career development.
- Opportunities to participate in cultural, educational events, and develop collaborations between Korea and Vietnam.
- Participation in training and personal development programs.